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DESIGN BUSINESS ASSOCIATION. DESIGN EFFECTIVENESS AWARDS 2011
Packaging: Branded Drink

 

Each year the DBA recognises and awards design consultancies that can demonstrate the effectiveness of their design in generating sales and profit for the client company’s product.

This year PMDC is proud to have won a prestigious Design Effectiveness Award for its branding for Hartridge’s Celebration Range of retro soft drinks. In February, staff from PMDC and Hartridge's attended the presentation dinner and ceremony at The Brewery in central London.

Paul Martin says "We are delighted that our design has proved to be so effective in opening up new markets for our client. We were up against some big names for the award, and it’s great to have our efforts validated by our own industry".